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Redefining experience with Intelligent Creative powered by brain science and applied analytics

Be Relevant to Humans Not Clicks.

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We help brands build better experiences and achieve breakthrough ad performance through intelligent creative.

Despite rapid advancements in data management platforms, technology and machine learning, 97% of campaigns don’t have unique creative for each targeting segment (AppNexus).

TypeTrait is our proprietary methodology and consumer scoring algorithm derived from individual traits and integrated with real-time behavioral data and contextual signals, that when applied, increases propensity to respond to creative.

Learn more about how TypeTrait can be deployed using your existing martech stack to help you deliver Intelligent Creative and optimize your current personalization strategy.

Intelligent Creative is an applied analytics and brain-based approach to target, version and match creative using innate and acquired human attributes to increase propensity to respond.


Audience Insight & Targeting

Get deeper customer insight to power your audience targeting by integrating our human-based dynamic scoring model, TypeTrait, with your first and third party data.

Develop new micro-segments based on the complexities of humans and their uniqueness including innate traits, culture, emotion and motivation.


Versioning & Dynamic Creative

Understand the why behind the click and take action.

Clickstream and behavioral data can tell you what’s working and what’s not.  We can help you understand the why.

Our Creative Recommendation Engine provides you with a framework to develop, version and optimize creative based on human-centric attributes and your personalization plan.


Journey Activation

Match Creative to Humans in all ways using your existing marketing automation platform, digital marketing tools and native ad platforms.

With Intelligent Creative Matching, incorporate human-centric attributes into your existing audiences and serve up dynamic creative versioned for specific human traits to increase propensity to respond.


Use our Cloud-Based App to instantly analyze the visual and text elements of creative and predict your audience’s likelihood to respond.

Simply upload the creative assets you want to analyze and in a matter of minutes, receive trait-based relevancy scores to help you version and match creative to micro-segments within your target audience.

1 Upload Creative

Upload Your Creative to Our Cloud Analyzer

2 Run Analysis

Click to Extract Visual Attributes and Text from Creative and Initiate TypeTrait Analysis

3 Predict Response

Get AI-powered Predictions and Recommendations to Optimize Creative

4 Be Relevant

Refine and Version Creative to Increase Relevancy

Think Way Forward & Be Relevant Today

Need Resources or Capabilities to Execute Intelligent Creative?

On demand, by the sprint or for a project. Content CreatorsDesignersPlatform SpecialistsData Scientists

Deploy Intelligent Creative with Services On Demand

We believe the marketing services model is ripe for transformation so we’ve redefined the business model to enable WayForward to deliver scalable, multi-speed marketing solutions and services.

WayForward provides access to experienced Content Creators, Designers, Platform Specialists and Data Scientists at the speed of your choice.

Fixed Fee – Fixed Speed

For on demand creative services, simply log into your account and enter a Marketing Service Request to initiate a project or asset request with a fixed-fee and pre-defined delivery timeline.

Expertise on Demand

Sprint-based engagements are designed to be flexible and scale up or down as needed. Engagement fees are time and materials and timelines are defined in sprints.

Innovation as a Service

Value-based engagements enable us to accelerate innovation and share the risk and reward of our work together.

No Big Contract

Access to the marketing specialists you need, when you need them.

No Minimums

We love any job, big or small – no minimum volume or hours requirement.

No Surprises

Up-front pricing and delivery timeline means no surprises.

No More Bottlenecks

Eliminate creative production bottlenecks and constraints with creatives on demand.

No Frustration

Manage your Marketing Service Requests online for visibility and convenience.