Intelligent Creative is an applied analytics and brain-based approach to target, version and match creative using innate and acquired human attributes to increase propensity to respond.
Audience Insight & Targeting
Get deeper customer insight to power your audience targeting by integrating our human-based dynamic scoring model, TypeTrait, with your first and third party data.
Develop new micro-segments based on the complexities of humans and their uniqueness including innate traits, culture, emotion and motivation.
Versioning & Dynamic Creative
Understand the why behind the click and take action.
Clickstream and behavioral data can tell you what’s working and what’s not. We can help you understand the why.
Our Creative Recommendation Engine provides you with a framework to develop, version and optimize creative based on human-centric attributes and your personalization plan.
Match Creative to Humans in all ways using your existing marketing automation platform, digital marketing tools and native ad platforms.
With Intelligent Creative Matching, incorporate human-centric attributes into your existing audiences and serve up dynamic creative versioned for specific human traits to increase propensity to respond.
HOW IT WORKS
Use our Cloud-Based App to instantly analyze the visual and text elements of creative and predict your audience’s likelihood to respond.
Simply upload the creative assets you want to analyze and in a matter of minutes, receive trait-based relevancy scores to help you version and match creative to micro-segments within your target audience.
1 Upload Creative
Upload Your Creative to Our Cloud Analyzer
2 Run Analysis
Click to Extract Visual Attributes and Text from Creative and Initiate TypeTrait Analysis
3 Predict Response
Get AI-powered Predictions and Recommendations to Optimize Creative
4 Be Relevant
Refine and Version Creative to Increase Relevancy
Think Way Forward & Be Relevant Today
Need Resources or Capabilities to Execute Intelligent Creative?
On demand, by the sprint or for a project. Content CreatorsDesignersPlatform SpecialistsData Scientists
Deploy Intelligent Creative with Services On Demand
We believe the marketing services model is ripe for transformation so we’ve redefined the business model to enable WayForward to deliver scalable, multi-speed marketing solutions and services.
WayForward provides access to experienced Content Creators, Designers, Platform Specialists and Data Scientists at the speed of your choice.
Fixed Fee – Fixed Speed
Expertise on Demand
Sprint-based engagements are designed to be flexible and scale up or down as needed. Engagement fees are time and materials and timelines are defined in sprints.
Innovation as Service
Access to the marketing specialists you need, when you need them.
We love any job, big or small – no minimum volume or hours requirement.
Up-front pricing and delivery timeline means no surprises.
No More Bottlenecks
Eliminate creative production bottlenecks and constraints with creatives on demand.
Manage your Marketing Service Requests online for visibility and convenience.